What are abandoned cart emails?
A very common thing in e-commerce: customers add items to carts but don’t check out. The abandonment rate usually varies between 60% and 85% across industries, meaning only 1-2 customers out of 5 end up purchasing. A company loses $3-4 for every acquired $1.
Baymard Institute estimates the average worldwide abandonment figure at 69.8%. Unfortunately, people abandon carts way too often but online entrepreneurs are used to it.
Fortunately though, abandoned cart emails help tackle the issue. They are automated emails sent to customers who put an item or items into the shopping cart but fail to check out.
Here’s what the most basic abandoned cart email looks like: it reminds about the unfinished business, shows the product, contains a call to action, optionally offers extra benefits like free shipping.