Email Analytics for Marketing Campaigns | Unisender

Email Analytics

Analyze campaigns and skyrocket your conversion rates

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email analytics

Make your emails work

Get the most out of email marketing using numbers and data.

See the real value of your campaign

Unisender email analytics tool helps you with everything ― from the basics to the advanced metrics. Integrate with Google Analytics and track sales. See which devices and send time perform best for you. The click map shows you the conversion from every single link and button. To boost your future results, use the assessment tool or analyze your past campaigns.

See the real value of your campaign

Identify best practices for your business

See what your subscribers like

See what your subscribers like

Notice the preferences and immediately identify less popular options.

Optimize your messages

Optimize your messages

See what makes people open, engage, and buy from your website.

Find your growth points

Find your growth points

Compare your most successful campaigns to see where you can do better.

From the basics to in-depth ― we’ve figured it all out for you

Basic metrics

Deliveries, opens, clicks, and unsubscribes provide a condensed overview of the campaign.

Basic metrics

Clickmap

Discover which parts of your email create the most conversion.

Clickmap

Aggregated reports

Compare which emails performed better and find out why.

Aggregated reports

Campaign dynamics

Find out how you campaign has performed over time.

Campaign dynamics

Let the numbers do the talking

Evaluate your audience through link metrics

Unisender automatically adds UTM tags to new messages. Just connect to Google Analytics and track your visits and conversion rate.

Try it for free
Evaluate your audience through link metrics

Take your email campaign even further

A/B tests

A/B tests

What is the best subject line? Which buttons are getting the most clicks? Conduct A/B tests to find out the readers’ favorite.

Newsletter subscription form

Newsletter subscription form

Use signup forms to acquire new leads. Your subscribers will appear straight in the contact list.

Triggered emails

Triggered emails

Whenever your subscribers do anything, you’ll be there first. Add automated messages based on specific actions and events.

FAQ

What is email analytics?

Analytics helps you understand how many people opened an email, how many times people clicked the links, and most importantly if it brought any sales. This data determines the efficiency of a marketing campaign. It shows the preferences of your audience, your subscribers’ activity and behavior on the website, the delivery rate of your messages, and the number of sales made from email marketing.

🔎Where can I find these stats?

Unisender provides general stats, such as delivery rate, number of opens and website clicks. Providers like Mailgun, SendPulse, and Gmail show your domain reputation, bounce rate, and general response to your messages. This information helps identify the subscriber’s behavior when they visit links and buy from the website.

📊Which metrics are important?

A good overview of a campaign includes deliveries, open rates, click-through rates, website visits, and complaint scores. Advanced analytics shows how emails affect your business performance as a whole; from conversion rates to the lifetime value of clients and the acquisition cost.

How do I analyze the campaign’s efficiency?

Use statistics but don’t compare things randomly ― it will not show the whole picture. Analyze the data to calculate the ROI with the formula ROI = (profit – expenses)/expenses.

📈Can I find the email that got the highest conversion rate?

Sure, with UTM tags. Unisender tags links automatically; connect Google Analytics or any other web service tool, and you’re set. Every sale made from the link is now added to the performance. Built-in UTM tags show new website visitors, what they did on the website, parts of your message with the highest conversion, and how profitable your campaign is compared to other marketing channels.

Surpass your performance with every new campaign

Use analytics and attract more sales.

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