Only send emails that matter
Segmented campaigns get a 39% higher open rate, 28% fewer unsubscribes, and 24% more sales (Lyris)
Be smarter than mass mailing
Send custom-tailored emails to skyrocket your conversion with Unisender email segmentation tool
70+ customer segmentation criteria: choose the ones that fit your needs best
Where and who they are
Men or women? City or country? Young or elderly? Make sure you don’t sell a kid’s bicycle to a 30+ male triathlon junkie.
What they like
Keep your customers’ interests in mind: which articles they read, where they click most, and what they save to the cart.
How they act
Active buyer or hardly ever opened an email? A new client or a good old loyal customer? An iPhone or an Android user? The difference is real.
Make the most of your campaign with segmentation
Keep subscribers engaged
Get a higher open rate by separating inactive contacts from the highly engaged ones. Reanimate the ones who rarely open.
Give your people what they like
“Score points” by sending only the stuff that matters to your subscribers according to their behavior and preferences. Reach humans, not inboxes.
Creating segments with Unisender is easy
Simple or compound — we’ve got you covered
- Choose criteria and set your condition
- Make your segment very precise by adding other criteria
- Save your segments to use them later
Take segmentation even further
💻How does segmentation with Unisender work?
Segmentation helps you target the right people from your list with your message. Segment your subscribers into smaller groups by location, gender, lifecycle, and behavior. Combine several criteria and save your segments. This will allow you to stay relevant to your audience.
✅Which segmentation criteria should I choose?
Activity, preferences, customer lifecycle, demographics, and location are among the most popular ones. Make sure you choose the correct criteria for your goal. If you’d like to announce a hot deal, segment your subscribers by their activity and send it to your most active ones for a higher conversion. If you’re currently offering a special discount for store pickup, segment by location, and only inform those who live where your store is located.
⚙How to automate segmented campaigns?
Automating segmented campaigns with Unisender is easy. Go to ‘Automation’ tab — create email chains for different segments — fill it with your content — choose criteria that fit you best — click ‘Launch’. Your automation process is all set!