Email Segmentation for Marketing Campaigns | Unisender

Email list segmentation

Stay relevant to each of your subscribers

Try it for free
Email list segmentation

Only send emails that matter

Segmented campaigns get a 39% higher open rate, 28% fewer unsubscribes, and 24% more sales (Lyris)

Be smarter than mass mailing

Send custom-tailored emails to skyrocket your conversion with Unisender email segmentation tool

Be smarter than mass mailing

70+ customer segmentation criteria: choose the ones that fit your needs best

Where and who they are

Where and who they are

Men or women? City or country? Young or elderly? Make sure you don’t sell a kid’s bicycle to a 30+ male triathlon junkie.

What they like

What they like

Keep your customers’ interests in mind: which articles they read, where they click most, and what they save to the cart.

How they act

How they act

Active buyer or hardly ever opened an email? A new client or a good old loyal customer? An iPhone or an Android user? The difference is real.

Make the most of your campaign with segmentation

Keep subscribers engaged

Keep subscribers engaged

Get a higher open rate by separating inactive contacts from the highly engaged ones. Reanimate the ones who rarely open.

Give your people what they like

Give your people what they like

“Score points” by sending only the stuff that matters to your subscribers according to their behavior and preferences. Reach humans, not inboxes.

Creating segments with Unisender is easy

Simple or compound — we’ve got you covered

  • Choose criteria and set your condition
  • Make your segment very precise by adding other criteria
  • Save your segments to use them later
Simple or compound — we’ve got you covered

Take segmentation even further

Make it personal

Make it personal

Get closer to your customer by personalizing your message

Test what really works

Test what really works

Use a/b testing which color or shape of the button brings you more clicks

Full analytics

Full analytics

Track your campaign analytics at the deepest levels to make data-driven decisions.

FAQ

💻How does segmentation with Unisender work?

Segmentation helps you target the right people from your list with your message. Segment your subscribers into smaller groups by location, gender, lifecycle, and behavior. Combine several criteria and save your segments. This will allow you to stay relevant to your audience.

Which segmentation criteria should I choose?

Activity, preferences, customer lifecycle, demographics, and location are among the most popular ones. Make sure you choose the correct criteria for your goal. If you’d like to announce a hot deal, segment your subscribers by their activity and send it to your most active ones for a higher conversion. If you’re currently offering a special discount for store pickup, segment by location, and only inform those who live where your store is located.

How to automate segmented campaigns?

Automating segmented campaigns with Unisender is easy. Go to ‘Automation’ tab — create email chains for different segments — fill it with your content — choose criteria that fit you best — click ‘Launch’. Your automation process is all set!

Grow your business smarter with email marketing segmentation

Show that you care — only send what matters.

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