The segmentation feature allows you to select your target audience from the general list of contacts. For example, you can send a newsletter only to women or those who live in London. You can also combine different criteria.
There are two ways to segment your contacts in UniSender:
The first way is more convenient to save a segment. For example, you have a complex segment of 10 conditions. To avoid selecting it manually every time you send a newsletter, just save the segment and use it at any time. Also, segmentation in lists is suitable even if you are not going to send a newsletter, but just work with your contacts. For example, you want to select contacts with a certain label and move them to a new list.
If you do not plan to work with your contact list, but just need to choose a segment for mailing. We recommend using the second way to segment your contacts.
In your personal account, go to "Contacts" → "Сontact Lists". Go to the relevant list. Click on Segmentation.
In segmentation, you can select one or more conditions, and you can also select advanced segmentation, combining several segment conditions. For example, if you want to find contacts who opened emails over the last two months, we use the condition "Last opened email" — "not more than _ days ago" — "60". Then click Select.
You can save a segment to return to it later, or use it when creating a mailing list. To do this, select Save Segment, enter the name of the segment and click Save.
Saved segments can be found in the Saved Segments tab.
You can also select a saved segment when creating an email campaign.
At the Add Recipients step, when creating an email campaign, select the list and click the Segmentation button.
Next, configure the conditions.
For example, to select contacts that are labeled "Active", click "Labels" — "There is a match with" — "Active".
You can also select a saved segment.
After selecting the segment, click Continue and send your newsletter.
Reactivation of passive subscribers
You have a database of contacts to whom you have not sent emails for a long time. But these contacts are in the general list with those other subscribers who receive emails. To select the contacts who have not been sent emails for more than 6 months, use the condition "Last sent email" — "less" — in the last field, select the date 6 months before the current date.
More about reactivating subscribers
Send an email to those who have demonstrated recent engagement with your recent emails
You want to send emails to contacts who have opened your emails. To do this, select contacts with a rating of 3 to 5 stars. Set the condition: "Rating" — "more" — "★★☆☆☆".
More about contact rating
Sending to those who open emails and click links
For a more accurate selection, instead of rating, use the conditions of last opened email and last email click.
For example, to select those who have opened at least one email or clicked at least one link over the last 90 days, select two conditions:
- "Last opened" — "not more than _ days ago" — "90".
- "Last email click-through" — "not more than _ days ago" — "90".
Then select "Apply for any of the conditions" above.