How to choose a UniSender plan that fits you best and to pay

Tutorial №2. Choosing a plan and paying for it

To optimize expenses for your campaigns, it is important to choose an appropriate pricing plan that suits your goals and objectives.

When you choose your pricing plan, take into account 2 main things: the size of your contact list and the frequency of your campaigns.

In UniSender we have pricing plans based either on the number of emails or the number of contacts.

The first group is represented by the Pre-paid Credits Plan: you buy a particular number of emails that you spend until the end of your billing period.

The second group includes the Lite Plan, the Standard Plan, the Premium Plan. With these plans, the number of contacts is limited, whereas the number of emails you send to the contacts is unlimited.

After you have registered with UniSender, you get automatically subscribed to the free test pricing plan - Free, which is ideal for the beginners who get to know the service and its tools and features.

There is also the Pay As You Go Plan - with it you pay for each email sent.

Let’s have a detailed look at the features each plan includes.

Free Plan

The Free plan includes all the basic tools of the service, however, the number of emails you send cannot exceed 1500 sends per month. Besides, the total number of contacts in all the lists is limited to 100.

This plan is activated for 1 month and is prolonged unless you choose another plan or upload more than 100 contacts to UniSender.

The Free 100 Plan is given as the next pricing plan for the upcoming period.

The Free Plan is given as the pricing plan for the upcoming period and will be automatically activated by the system after the current one expires

Who is the Free Plan for?

The pricing plan is best for trying out how the service works and what campaign settings there are until you upgrade to the paid plan.

It is also ideal for those clients whose contact count doesn’t exceed 100 email addresses.

Pre-paid Credits Plan

This plan includes a particular number of emails that you can send within a given period of time (a month or a year) to any number of contacts.

After you subscribe to the plan, you will see the maximum number of emails available to you (as well as the number of emails you have already sent with the plan) on the Manage Account page.

The limit of emails available with monthly the Wholesale Plan.

 

With the Pre-paid Credits Plan, you can choose between 100,000 and 2,000,000 emails. If you would like to get more, contact our Support team.

You can subscribe to the Pre-paid Credits Plan for a month or a year. When you choose this plan for a month, the given limit for emails is available to you for 30 days from the subscription date. If you opt for the year-long plan, it expires on the subscription date next year.

Each email exceeding the limit should be paid for separately and costs 0.005$. The payment is deducted from the balance when your email is sent. The information on payment deduction can be found on the Manage Account page.

An example of payment deduction for 1 email sent over the limit within the Wholesale Plan.

When you send your campaign, the system always warns you about the plan overlimit and the sum charged for extra emails.

An example of system notification that the email sent over the limit within the Wholesale Plan.

If there is not enough money on the balance for the extra charge, a hold is placed on your campaign and a system notification tells you about the necessity to change a plan or to top up your account.

An example of the notification to top up the balance to pay for an extra email within the Wholesale Plan.

Who is the Pre-paid Credits Plan for?

This plan is best for those clients who know the number of emails they intend to send.

With this plan, there is no contact limit in the lists, that’s why it can also be ideal for those who send their campaigns to a large number of contacts, though infrequently.

Pay As You Go Plan

The Pay As You Go Plan speaks for itself - each email within the plan is paid for at the stage of delivery. Each email send costs 0.005$. While there are funds on the balance, you will be able to send emails.

All the info on the payments according to the plan can be found on the Manage Account page.

An example of payment deduction for an email sent within the Pay As You Go Plan.

This plan subscription lasts for a year and you can resubscribe to it. You don’t have to pay to activate the plan.

Who is the Pay As You Go Plan for?

This plan is good for those who send irregular campaigns or occasional emails to a moderate number of contacts.

The plan has no expiration date and strict plan terms, that’s why you can debit the balance and send your campaigns when it’s needed, no worries about the terms.

Lite Plan

The Lite Plan includes a limited number of contacts only, whereas the number of emails during the billing period (a month or a year) is unlimited.

After you subscribe to the plan on the Manage Account page, your plan limit counter with the number of contacts will be enabled.

The contacts limit for the Light Plan.

 

The Lite Plan contact lists limit includes all the contacts that got at least one sent during the current rate period. Those contacts that were included will be counted in the limit until the end of the billing period even if they are deleted from all contact lists. You won’t be able to substitute the contacts counted in the limit.

For instance, if you upload 500 contacts with the Lite Plan and send a campaign to them, they will be included in your plan limit, and you will be able to send a limitless number of emails to them. If you delete them to substitute with other contacts, the system will notify you that your plan limit is exceeded and you will be offered either to upgrade your plan or to pay an additional charge of 0.005$ for each email.

If there is not enough funds on your balance to pay extra charges for the exceeded Lite Plan, your campaign will be put on hold, and the system will notify you about the necessity to activate a different plan or to top up your balance to be able to send emails.

An example of notification to pay for an extra email within the Light Plan.

The starting price with the Lite Plan includes 500 contacts, whereas the maximum contact count is 500,000 contacts. If you would like to add more contacts, you can always turn to our Support team and we will customize a plan for you.

Who is the Lite Plan for?

This plan is the best choice for those clients who create frequent and regular campaigns to the same contact list (more than four campaigns to the same contacts per month).

It’s important to remember that the Lite Plan doesn’t enable substituting the contacts that have already been counted within the plan limit. If you create campaigns for different contact lists, we advise you to choose the Pre-paid Credits Plan or the Pay As You Go Plan that have no contact limits.

Standard Plan

The Standard Plan includes everything the Lite Plan boasts, as well as the built-in Recommendations feature and a free inactive contacts check-up.

An example of recommendations and contacts check-up within the Standard Plan.

Who is the Standard Plan for?

This plan is ideal for beginners who are just starting marketing and those clients who would like to exclude the most common mistakes when creating a campaign and minimize the risk for their emails of getting to the Spam folder.

Premium Plan

The Premium Plan comes with UniSender experts who take care of your campaigns. They take charge of all the things from setting your account and launching your campaigns from scratch to implementing the most powerful marketing mechanics.

The Premium Plan includes all the features of the Standard Plan, whereas it’s UniSender experts that are responsible for your campaigns’ settings and management.

To learn more about the overall campaign management, go to the Services page.

The price for this plan depends on the amount of work to be done. It is customized and calculated separately after we receive your request.

Who is the Premium Plan for?

This plan is the best choice for those ones who lack time to manage their campaigns themselves or those ones who would like to entrust the professionals with email marketing.

How to subscribe to a plan?

In your account find the Plans page and click on the Get a Quote button.

The button to leave a request to activate the Premium PLan.

Please fill in the form and send it. After you’ve done this, our expert will reach you to talk through all the features you need with the plan and calculate its price.

How to pay for the plan you choose

To make the payments for the plan, click on the account login in the right-hand top corner and choose the Top Up button in the drop-down menu.

The button to top up your balance.

You can click on the Add Funds to Your Account button on the Pricing Plans page of the Manage Account Section.

The Add Funds to Your Account button on the Pricing Plans page.

On the opened page choose the appropriate plan and state the billing period, the number of emails if you opt for the Pre-paid Credits Plan, or the number of contacts if you opt for the Lite or the Standard Plan.

You should also choose the currency to top up your balance before you click on the Continue button.

Choose the plan conditions before topping up the balance.

Depending on the currency, the system will offer you several methods of topping up the balance: we accept cashless payments, bank card transactions, national payment systems transfers. You can choose your best payment method.

Choosing the payment method.

After you choose the appropriate payment method, follow the instructions on the screen.

How to make a payment in UniSender 

After the funds get to your balance, the chosen plan will be automatically activated.

 

Before you begin creating your campaigns, make sure that the plan has been successfully activated and working.

If you have successfully activated the plan, on the Manage Account page in the Account Statement section you will see a respective transaction description.
An example of the system notification of successful plan activation.

If you already have a paid plan activated when you decide to add funds to the account to switch to a different one, you can easily do that under the regulations for switching plans.

Q&A

Why was the plan automatically activated, when I haven’t activated it manually?

When you activate a paid plan for the first time, the system automatically chooses the same plan for the upcoming period.

The majority of UniSender users have automations set up, and they must be sent even when the plan duration expires. That’s why the plan chosen for the upcoming period is automatically activated.

 

If you prefer that the system does not activate the chosen paid plan automatically after your current plan expires, go to the Pricing Plans page and choose the Pay As You Go Plan, which doesn’t charge you when activated.

Choose the Pay As You Go Plan as the next period plan.

Why did the system automatically activate the plan, and I have a negative balance now?

The system automatically activates the next period plan, so if your funds on the balance are not enough, your balance will be negative.

More about the reasons for automatic plan activation

You will still be able to use your paid plan with the negative balance for 5 days. You have 5 days to top up the balance to be able to send your campaigns lest your campaigns will be put on hold.

 

If you send no emails with this plan within these 5 days, the system will automatically deactivate the plan, and the payment will get back to your balance.

How to pay for Pay As You Go Plan?

With the Pay As You Go Plan, the payment for your emails is deducted from your account balance. That’s why it’s enough to top up the balance for an optional sum through the Arbitrary Amount form to use the plan.

Topping up the balance for an unfixed sum of money.

After you top up the balance, the funds get to your account to be spent for emails sent.

Why if you pay through the Arbitrary Amount form, the plan and its billing period are not stated?

The payment of a random sum is not the payment for the Pay As You Go Plan. It is the balance topping up, and the funds can be spent not only on the email sends within the plan, but also on the activation of other plans, on SMS or Viber campaigns, as well as on other UniSender add-ons.

Since the funds on the account can remain intact, or be returned to the client, or be spent on additional features and services, there is no billing period mentioned in the Arbitrary Amount form.

Why do I have problems activating the Lite Plan or the Standard Plan if the contact count in the list I use doesn’t hit the plan limit?

With the Lite Plan or the Standard Plan all the contacts from all the lists are taken into account. The total number of contacts in the lists should not exceed the maximum contact count within the plan you want to activate.

If your contact database contains phone numbers with email stubs that cannot be used for email campaigns, feel free to contact our support team.

Why do I have problems sending a campaign with the Free Plan, though there are less than 100 recipients?

To send a campaign with the Free Plan, the total contact count in all the lists of the account should not exceed 100 contacts. Delete the odd contacts or lists that you don’t use, and the campaign will be sent.

Can I substitute contacts with the Free Plan, the Lite Plan, and the Standard Plan?

In the mentioned plans, there are limits on the contact count which can be found on the Manage Account page.

The plan limit includes all the contacts that were sent even a single email within the current billing period. These contacts will remain within the plan limit until the plan expires even if they are deleted from the account. It is either not possible to substitute the contacts that have already been taken into account.

You can check which contacts are taken into account for the limit by downloading the list of user email addresses. To do this, in your account go to the Manage Account section and click on the Download Used Addresses button.

The button to download the contact list used in the Standard Plan.

Useful links

How to make a payment?
How to Remove the Inactive Contacts From Your Database

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