Insert an Unsubscribe Link With {{UnsubscribeUrl}}

Subscribers should be able to opt out any time they like. To do this, an unsubscribe link is added to all emails. Recipients who do not find the unsubscribe link usually send the email to spam, and this affects the sender reputation. In addition, the unsubscribe link is a requirement for newsletters from mail providers.

UniSender automatically adds an unsubscribe link to each email

UniSender automatically adds an unsubscribe link to each email

If you want to customize the text for the unsubscribe link, read the article Edit Unsubscribe Link Text.

You can also place an unsubscribe link inside the email. For example, like this:

Insert an Unsubscribe Link With

We will show  you how to do this.

In the block editor

Creating a newsletter in the block editor.

Highlight  the text that you want to turn into a  link and click on the Insert/Edit link button in  the Editing  toolbar.

Insert an Unsubscribe Link With

In the URL field, enter {{UnsubscribeUrl}}.

Insert an Unsubscribe Link With

This is what the added link looks like.

Insert an Unsubscribe Link With

HINT

To avoid copying the merge tag from other sources or typing it manually, use the Merge tags tool.

Insert an Unsubscribe Link With

From the Merge-tags drop-down menu , select Unsubscribe link.

Insert an Unsubscribe Link With

Then cut out the merge tag and paste it in place of the link.

Insert an Unsubscribe Link With

In the UniSender HTML editor

Select the text that you want to turn into  an unsubscribe link.

Insert an Unsubscribe Link With

In the Editing toolbar, click on the Insert/Edit link button  or press the keyboard shortcut Ctrl+L.

Insert an Unsubscribe Link With

A window with link parameters will open. Select the Other protocol, and insert {{UnsubscribeUrl}} in place of the link.

Insert an Unsubscribe Link With

The added unsubscribe link will look like this.

Insert an Unsubscribe Link With

HINT

To avoid copying the merge tag from other sources or typing it manually, find it in the editor. In the toolbar, choose Unsubscribe link from the Additional Fields tab.

Insert an Unsubscribe Link With

Then cut out the merge tag and paste it in place of the link.

Insert an Unsubscribe Link With

In your HTML code

If you create your emails not in UniSender, but in another  service or editor, add the merge tag to the code instead of a link. In the <a></a> tag, insert {{UnsubscribeUrl}} into the href attribute value.

For example:

<a href="{{UnsubscribeUrl}}">Unsubscribe from newsletter</a>

 

In order for the link to work correctly, no characters other than the {{UnsubscribeUrl}} merge tag can be inserted inside the href value within quotation marks «» and within curly brackets {{}}

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